In a recent statement, Arsenal confirmed that they have signed a global agreement with the world’s best-selling electric vehicle manufacturer, BYD Auto. “BYD becomes our official car and bus partner”. They said.
China-based BYD – which stands for Build Your Dreams – designs, develops, manufactures and distributes cars, buses, commercial vehicles and rail stock.
Based in Shenzhen, Guangdong Province, BYD has been the world’s biggest new energy car sales business over the past three years. It provides single and double-decker buses to Transport for London and employs more than 220,000 employees across five continents.
The deal with BYD represents a further step forward in how we work with our partners to build a greener future, following our work to power Emirates Stadium and all other Arsenal sites with 100 per cent renewable energy.
The partnership, which came to fruition following our successful pre-season tour to Shanghai and Beijing in 2017, will help drive BYD’s global brand awareness through a broad range of marketing rights including pitch side LED signage and branding on dugout seats at Emirates Stadium. BYD also has access to Arsenal Legends for special promotional events in China.
BYD will work closely with us to create unique experiences for its customers and engage with fans through the club’s popular social media channels. Arsenal has one of the largest followings of any club in China with 4.7 million followers on Weibo, one of the biggest social media platforms in the country.
Vinai Venkatesham, Arsenal’s chief commercial officer, said: “We are proud to become the first Premier League club to enter into a global electric vehicle partnership, and to do so with one of China’s largest and best-known companies. Electric vehicles are destined to form a big part of our transport future so we’re delighted to welcome the world leader in this field into our family of official partners.
“This partnership represents another move towards improving our contribution to environmental sustainability, something both ourselves and BYD are passionate about. It’s a progressive step for us and is a direct result of our successful pre-season tour in Shanghai and Beijing.
“Arsenal is one of the most popular football clubs in China and we are looking forward to supporting the ambitious global growth plans of BYD and helping them engage with the millions of supporters we have in China and around the world.”
Sherry Li, BYD’s brand and public relations director, said: “Arsenal is a club steeped in history and is one of the most popular football clubs among fans in China. This partnership shows that BYD, Arsenal Football Club and its global fanbase believe in a greener future and the deal will help us build our name here in China and around the world.”
This partnership is a historic one and further confirms the fact that electric vehicles are definitely the future.